Sales and Marketing
Hire sales and marketing virtual assistant talent to keep your pipeline full.
A pipeline stays full only while someone has time to feed it. Research, outreach, follow-up and posting are steady jobs with no deadline, which is why they slip first. These roles make them somebody's actual job.
Free consultation. Working with businesses in the USA, UK, Canada, UAE and Australia.
The outreach loop
How outbound work runs, and who does what
Most outbound work follows the same five steps. What changes is who owns each one.
- 1ResearchA list of the right accounts and contacts, built to your criteria.
- 2OutreachEmails and messages sent in your voice, with follow-ups that actually go out.
- 3CallsMade from a script you approve, with every attempt logged.
- 4MeetingsQualified conversations booked straight onto your calendar.
- 5ReportA weekly look at what worked, what did not and what to change.
You bring
- Who your ideal customer is
- An offer and a script, even a rough one
- Access to your CRM or tracking sheet
- The calling rules for your market, such as do-not-call lists
We handle
- Finding the right accounts and contacts
- Making the calls and sending the follow-ups
- Logging every attempt
- Booking meetings onto your calendar
- A weekly summary you can read in two minutes
Stays with you: Judge the work by meetings that happen and turn into real opportunities, not by calls made. We agree what counts as qualified before the first call.
The talent
Find the gap in your pipeline
Lead Generation Virtual Assistant
Good fit if: You know your ideal customer but never get to building the list.
See the Lead Generation Virtual Assistant role
Cold Calling Virtual Assistant
Good fit if: You have a list and an offer and need someone dialing every day.
See the Cold Calling Virtual Assistant role
Social Media Manager
Good fit if: You want your pages active and your replies answered without doing it yourself.
See the Social Media Manager role
Everyone on your shortlist has been interviewed, skills-tested, reference-checked and English-tested. How vetting works.
Why hire
Why teams hire outbound and content support
Selling and marketing both reward consistency, and consistency is exactly what a busy week removes.
- 1
Prospecting happens every week
The work with no deadline is the work that gets dropped. When someone owns it, it stops being dropped.
- 2
Your CRM tells the truth
Every call and message is logged, so you can see what was tried and what worked.
- 3
You talk only to qualified people
Meetings arrive screened against criteria you set, so your calls go to people who fit.
- 4
Content goes out on schedule
A simple calendar and one person posting keeps your pages from going quiet.
Skills
Skills we match for in a sales and marketing assistant
Outbound work is part process and part manners. We look for both.
Prospect research
Finding accounts and contacts that match your ideal customer, using sources such as LinkedIn.
Cold outreach
Writing and sending emails and messages in your voice, with follow-ups on a timer.
Calling
Calls made from a script you approve, with notes after every attempt.
Objection handling
Answering common pushback calmly, and knowing when to pass a lead to you.
CRM upkeep
Keeping records accurate in HubSpot, Salesforce or Pipedrive.
Content scheduling
Planning and posting in tools such as Buffer, Hootsuite or Meta Business Suite, with graphics made in Canva.
Software your assistant can work in
- HubSpot
- Salesforce
- Pipedrive
- Canva
- Buffer
- Hootsuite
- Slack
Names show software your assistant can work inside, not official partnerships.
Plans
Part-time or full-time for your pipeline
Daily calling and occasional posting need very different hours.
Part-time
Fits a steady block of outreach or a few posts a week. About 20 hours a week, from $700 a month.
Full-time
Calling is a daily job, and a full-time assistant can dial, follow up and log every day. 40 hours a week, from $1,400 a month.
Getting started
Your first 30 days with a sales assistant
- Week 1
1.Targets and script
You define the ideal customer and the offer, share a first script and agree what counts as a qualified meeting.
- Week 2
2.First outreach
A small batch of calls or emails goes out, and you review the notes from each one.
- Week 3
3.Adjust
The script and the list change based on what is working.
- Week 4
4.A steady rhythm
Volume rises and the weekly report becomes routine.
An example timeline, not a contractual one.
Before you hire
Four mistakes to avoid when you hire for sales
They waste calls, and a wasted call costs you a contact you will not get again.
- 01
Measuring calls instead of meetings
Count qualified meetings that take place and turn into opportunities. Call volume alone says little.
- 02
Handing over a weak list
The list sets the ceiling. Spend the first week on who you are calling.
- 03
No written definition of qualified
Agree it before dialing starts, or every meeting turns into a debate.
- 04
Forgetting the rules
Calling and messaging rules differ by place. Agree lists and call windows up front.
Illustrative example
What it can look like
A founder who prospects only when the week is quiet hands list-building and first-touch outreach to an assistant. Within a month the calendar holds steady first calls with people who match the profile, and the founder's time goes to the calls themselves.
A composite example, not a specific client.
Qualified meetings that take place, and how many of them become real opportunities. Call counts alone say little. We agree the definition of qualified before the first call and review it every week.
A rough one helps. If you do not have one, your assistant can draft it with you in the first week and tighten it after the first batch of calls.
Calling rules differ by country and state, and you stay responsible for compliance. We agree on lists and call windows up front so your assistant works inside them.
They are different skills, so we usually suggest hiring for the bigger job first and adding the other when you are ready.
The one you already have. Tell us on the consultation and we match you with someone who has worked in it. If you have none, a shared spreadsheet is enough to start.
You get a short weekly summary of calls made, meetings booked and what to change. You can also ask for a quick check-in whenever you want one.
Hiring for something else?
Ready to hand off the work you keep putting off?
Share the role and get your shortlist within 24 hours, or talk to our team first.
